In recent years, URL shortening services have gained considerable popularity thanks to the great success of Twitter. These services (such as ThinyURL Bit.ly, WP then) provide Twitter friendly short aliases for long URLs redirection.
Valuable use of these services is their integration with the pages of your WordPress blog to give visitors short URLs ready to be shared on the popular microblogging service.
Source: 5 practical ways to integrate the reduction of the services on your Blog URL
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